Imagine that you enter a strange room for the first time, with all your five senses in stand-by mode. What would you perceive for the first time, at the second you step into the room? The research proves that your smell sensory system is the one which is primarily alarmed to your surroundings, and that makes it the strongest sense of all.
This smell sensory system lets you absorb and digest ideas about particular circumstances. It makes your smell a considerably reliable sense to help you memorize someone or something. Your brain has that capability to trace back scents easier that other sensors from other senses.
And, cleverly, this fact has been used by lots of people from various background and with widely-ranged purposes to draw people closer to them, or their product. Business is one of the most outstanding sphere to make ambient scenting as one of their marketing strategy.
How Business Runs With Scents
Scent marketing has actually been implemented by many of the world’s largest hotels, resorts and other entertainment business, offering people relaxing places to spend their holiday. They find that ambient scenting is a vital element so that it has to be put correctly.
That say, we cannot randomly put aromatherapy we buy at stores to the hotel’s lobby, expecting that it would make the room felt airy or fresh. It does not work like that in business. Instead, there are some recommended scents you can opt to let your customers feel calm and bring them back to your place.
And that’s exactly what scent marketing is all about. It is used to plant relaxing and enjoyable moments and places into people’s minds so that they can distinguish these places from others, and choose one which suits their smell sensory system. Have you heard about our sense capability in recognizing a scent which is suitable with our unique sensors?
Mind Asking Your Customers Their Favorites
Why do you think you have different favorite scent from your friend? The simplest reason for the question is that you have that particular distinct system in your brain which controls your preference to certain scent. That’s why you love smelling lavender while your friend prefers lilac.
If you can understand the fact properly, then you can see how it is much influential to your scent marketing strategy which can be arranged to put scents your customers would love. It is true that not everybody would like the same scent, but it is brilliant if you can tell what scent most of your loyal customers like and make them addictive to your business place.