Frequently Asked Questions about Commercial Scent Marketing
What is scent marketing and why does it work?
Scent marketing is the strategic deployment of ambient fragrance to influence customer mood, behavior, and memory. It works because the sense of smell is directly linked to the brain’s limbic system (the center for emotion and memory). By creating a signature aroma, brands can increase dwell time, reinforce brand recall, and establish an immediate, powerful emotional connection that traditional visual marketing cannot achieve. This is a crucial element of modern brand differentiation.
Which industries can benefit?
Virtually any business with a physical customer touch-point can benefit. Our commercial scenting programs are tailored for: Luxury Hotels (creating a memorable guest experience), Retail Stores and Malls (encouraging spending and dwell time), Corporate Offices (improving employee focus and well-being), Real Estate Showrooms, and Event Spaces. If your business has a physical location, a scent strategy will enhance the customer experience.
How long before I see results?
Initial qualitative results, such as improved customer sentiment and positive feedback from staff and visitors, are often reported within the first few weeks of deployment. Quantitative metrics, such as increased dwell time or improved brand recall scores (measured via customer surveys), can be tracked over the first three to six months as part of our ongoing scent program optimization and refinement process.
Is the scent always the same? Will it become overwhelming?
No. We ensure the scent is subtle, consistent, and never overwhelming. We utilize sophisticated dry-air diffusion technology that regulates intensity precisely based on the size of your space and existing HVAC flow. Furthermore, our service contracts include regular checks, remote monitoring, and professional adjustments to maintain the perfect, low-level diffusion required to avoid olfactory fatigue and ensure a consistently pleasant experience.
Do we need to commit to a long-term contract?
We offer flexible, scalable scenting programs tailored to your business size and budget. While long-term contracts ensure the most competitive pricing and continuous maintenance, we can discuss short-term agreements for specific events or a structured trial basis. Our goal is to provide a customized solution, whether you need a full year of strategic service or a focused, single-week event scenting solution.
What type of scent diffuser technology do you use?
We exclusively use advanced cold-air diffusion (nebulizing) systems. This state-of-the-art technology converts fragrance oils into a micro-fine, residue-free mist without using heat, water, or harmful solvents. This ensures the delivery is safe, silent, and highly efficient, dispersing the aroma evenly and reliably into your environment or directly through your HVAC system without leaving any damaging residue on surfaces or fabric.
Are the fragrances safe and regulated?
Yes, safety is our top priority. All Scent Up fragrances are compliant with global safety standards, including the International Fragrance Association (IFRA) guidelines. Our oils are non-toxic, free from harmful chemicals, alcohol, and Volatile Organic Compounds (VOCs). We ensure our scents are safe for use in all public and private spaces, including hospitals, retail stores, and commercial offices.
How does installation work, especially with HVAC systems?
Our professional installation is designed to be seamless and discreet. For large areas, we integrate the diffuser system directly into your existing Heating, Ventilation, and Air Conditioning (HVAC) infrastructure, allowing the aroma to be carried throughout your space by the natural airflow. For smaller areas, we use high-capacity standalone units. All installations are handled by our localized technical teams to minimize disruption to your business operations.
What is the average cost of a commercial scenting program?
Pricing for a commercial scenting program varies widely as every solution is entirely customized to your space and brand strategy. Costs are influenced by several key factors: the total square footage of the area to be scented, the chosen system type (e.g., seamless HVAC integration versus high-capacity standalone diffusers), the fragrance consumption rate, and the required service contract duration.
To provide a clear entry point, our commercial scenting programs start from THB 2,500 per month (approximately $80USD). This entry-level pricing typically covers smaller, high-impact retail or office areas using standalone units.
For an accurate, no-obligation quote tailored to your specific regional and business needs, we strongly recommend requesting a free Scenting Strategy Audit. This allows our experts to analyze your space and provide the most efficient and effective solution.